Herbert Simon

Herbert Simon was an American political scientist, economist and computer scientist whose 1956 work with Allen Newell modeling human problem-solving as a computational process helped found both artificial intelligence and cognitive science. Simon and Newell's Logic Theorist, presented that year, is widely regarded as the first program designed to imitate human reasoning. Simon's broader theory of bounded rationality, the idea that real decision-makers satisfice rather than optimize because information and cognitive capacity are limited, won him the 1978 Nobel Memorial Prize in Economic Sciences.